News: Press Releases
10.04.2005
For Imediate Release
Envision Response Wins ERA Award for Space Bag DRTV Spot: Best DRTV Short Form in Housewares Category
SEATTLE, October 4, 2005— Envision Response Inc, a Seattle-based full service DRTV ad agency, has won the Best Short Form Housewares award at the Electronic Retailing Association (ERA) Awards Gala in Las Vegas. The event is recognized as the capstone of the annual ERA Conference and Exhibition.
Produced for ITW Space Bag, the spot was the stand out among hundreds of DRTV spots produced in the housewares category. Criteria for nomination included excellence in creative execution, marketing strategy, and success in achieving overall objectives.
“We’ve accomplished something with our Space Bag Spot that no other housewares product has done before,” said Sean K. Fay, CEO and Founder of Envision Response. “The Space Bag spot has delivered superior direct and retail sales typically associated with products ‘Not Available in Stores’, even as Space Bag products are being distributed in over 10,000 retail locations.” Furthermore, said Fay, Space Bag vacuum-seal storage packs have been utilizing DRTV for over ten years.”
Envision Response has been producing ITW/Spacebag’s direct response campaigns since 2003. “Envision Response has been an important strategic marketing partner for us,” says Betty Jamieson-Dunne, Director of Marketing for ITW/Space Bag. “The success of the Space Bag spot has helped maintain our dominant position in the market.”
About Envision Response Inc.
Envision Response, Inc, a Washington corporation, is a Full-Service Direct Response Ad Agency that specializes in marketing strategy and creative execution for private companies as well as public corporations. Services include DRTV creative development, talent & celebrity acquisition, TV production of long form infomercial and short form spots, State-of-the-art DR Web Design, and on-going management and consulting for direct response television campaigns.
About ITW/Space Bag
ITW Space Bag is a global leader in the development and marketing of innovative, space-saving storage products. Space Bag products are sold through more than 10,000 retailers and in more than thirty countries worldwide. ITW Space Bag corporate offices, manufacturing and warehouse facilities are located in San Diego, California. The company’s pioneering product, the Space Bag vacuum-seal storage pack, has become an essential tool for millions of home organizers around the world.
About the ERA
Founded in 1990, the Electronic Retailing Association (ERA) is a trade association representing the $256 billion electronic retailing industry. It is the leading trade association for major companies who use the power of electronics to sell goods and services to the public — on TV, online and on radio. ERA is world renown as the representative voice for electronic retailers internationally, and is always available to respond to press inquiries and provide industry research and pertinent interviews for stories of interest to the general public and business community.
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Press Contact:
Ian Sterling
Client Relations Manager
Office: 206.579.6377
Fax: 206.299.0408
Email: ian@envisiontv.com
www.envisiontv.com
Press Releases
- 09.30.2008 Envision Response Wins Electronic Retailing Association’s Best Short Form Spot in Hispanic Category
- 09.30.2008 Envision Response Wins Electronic Retailing Association’s Best Short Form Spot in Housewares Category
- 01.23.2008 Envision Response Inc. Ranks #18 on Washington’s Top Advertising Agencies
