News: Press Releases
9.30.2008
For Immediate Release
Envision Response Wins Electronic Retailing Association's Best Short Form Spot in Housewares Category
SEATTLE, WA, September 30, 2008- Seattle-based DRTV producer Envision Response was chosen to receive two major awards at this year’s Electronic Retailing (ERA) Annual Convention, held September 21-23 in Las Vegas.
Judging for this event is based on peer-review, along with sales and marketing success.
Both awards were for Best Short Form Spot, including Best Short Form Spot in the Housewares category, for their “Control the Clutter” spot, produced for long-time client ITW Space Bag.
The spot represents an extremely successful effort to “reinvent” the Space Bag brand. ITW Space Bag products are available in over 20,000 retail locations and have been actively promoted on television for over 10 years. The challenge was to invigorate slumping direct sales. Envision’s answer was to create a spot with a more contemporary and sophisticated presentation of the ITW Space Bag story.
Completely updated, using high production values, the spot was effective in generating the best direct response sales the company has seen in years. Space Bag also noted the effectiveness of the spot in generating new customers, attracted by the fresh brand presentation.
Adds Envision CEO Sean K. Fay: “We've been producing spots for Space Bag for over 10 years now. To be able to think differently enough to reinvent and reinvigorate a mature DRTV brand with huge retail presence is about the most rewarding thing I've experienced in my career. It can be done!”
About Envision Response
Formed in 2003, Envision Response, Inc is a full-service Direct Response Advertising Agency specializing in Direct Response Television. Services include DRTV strategy and planning, campaign management, creative development, talent & celebrity acquisition, film and video production, internet direct response solutions, and on-going management and consulting. The firm also has a complete in house broadcast production and post production services.
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Press Contact:
Ian Sterling
Client Relations Manager
Office: 206.579.6377
Fax: 206.299.0408
Email: ian@envisiontv.com
www.envisiontv.com
Press Releases
- 09.30.2008 Envision Response Wins Electronic Retailing Association’s Best Short Form Spot in Hispanic Category
- 09.30.2008 Envision Response Wins Electronic Retailing Association’s Best Short Form Spot in Housewares Category
- 01.23.2008 Envision Response Inc. Ranks #18 on Washington’s Top Advertising Agencies
